Ruston Eastman posted this entry on Dec 15, 2011

How to Make your Facebook Brand Page Most Effective

A study at Mashable on what people look at on Facebook brand pages shows that a splashy profile image is NOT the way to go (unless you are Victoria's Secret).



The study (with a sample size of 30 users) used eye-tracking software with a webcam to see what people focused on the most. The answer: the Wall.

Content matters, and if you are going to publish photos, put them on the wall if you want your potential clients to notice.
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